This 1 Simple Sales hack doubled my sales Game

Hey Friend and Subscriber,

In case we haven’t met, I’d like to reintroduce myself.

I’m Deano Delpleash, an Energetic Introvert, and author of the Entrepreneur Lifestyle OS Newsletter.  

But more importantly, I am an Entrepreneur- just like you. In 2021 I walked away from my job as a Tech support engineer to take my coaching practice full time.

So not only am I familiar with balancing the business world with a full-time job I’m also quite familiar with the ins and outs of the Entrepreneurial lifestyle.

I’ve been where you have been and today you are about to read 7 minutes of information that can save you time and financial disaster in achieving your entrepreneurial dreams.

So please pay careful attention. What you are about to read is deceptively simple. In fact I’m going to have to ask for a bit of patience from some of you. Especially those of you who are already living the entrepreneurial lifestyle like me.

You see, today I’m going to reveal some stuff that most of you may already know.

Please bear with me.

Some of my readers don’t know this stuff and besides, it’s never hurt any of us to take a little “refresher course” once in a while. And anyway, it’s all a “setup” to pave the way for me to explain a financial “life or death” concept that will be revealed in a future post.

Ok, No more messing around, let’s dive in!

Listen: As you may or may not know, every once in a while I give training on Marketing and sales and/or Getting dream clients. During these classes, one of the questions I like to ask is:

The answers vary.

Some people say they would like to have the advantage of having superior lemon from which to make their lemonade.

Others mention location.

Someone usually wants to be able to offer the lowest prices.

and so on.

Whatever

In any case, after my students are finished telling me what advantages they would most like to have, I usually say to them something like this;

Think about it.

When It comes to Entrepreneurship, the most profitable habit you can have is the habit of constantly being on the lookout for groups of people (Markets) who have demonstrated that they are starving (or, at least thirsty) for some particular product or service.

How do you measure this thirst?

Well, for us Entrepreneurs, thanks to social media, it’s rather easy.

Let’s brainstorm a little. Let’s say you and I are new to Entrepreneurship and we want to sell a book titled “How to Lose 6kg in 6 Weeks without a Fancy Diet” and we created a marketing strategy design to sell this book. Who do we market it to?

Here are some possibilities:

Possibility #1: We could market it to people whose following us on social media. Comment: This is a terrible idea. Except for offers that have an extremely broad appeal, there are far too many non-prospects in this group of people. In fact, the only thing these people have in common is that they all own a phone.

Some of these people won’t have any money to invest.

Some of them (More than you would ever guess) never invested in their own personal development and they don’t even read!

Some of them have no interest in losing weight

Some are too smart and some are paranoid

and so on

In short, there is way too much waste circulation in your social media following at the moment.

Marketing like this is like shooting with a shotgun instead of a sniper rifle.

Let’s continue.

Possibility #2: We could market to people who are from developed countries, but only to those people who are known to have a high-income bracket. (Lawyers, doctors, Executives etc)

Comments: This is a little better, but not nearly good enough.

An audience with a high-income position is easy to identify however not every doctor or lawyer has a high income.

Some of these people may just be starting their career or they are steep in university dept.

Some of them may be skinny as hell and need a few more kg to save their life.

Whatever.

Once again we are shooting with a shotgun instead of a rifle.

Let’s see if we can do a little better.

Possibility #3: We could market to a group of people of whom we are sure to have an above-average income. Like doctors. lawyers, Architects, and executives. Owners a Rolls Royce and have a gym membership. and so on

Comments: Not bad, We are now getting into areas where we at least have an outside chance. Whether they are interested in losing weight or not, we can’t know, but in any case, if they are interested, they probably have the financial ability to do something about it. There’s no doubt about it. This group of people is certainly more likely to response to our message than the first two group but, as you should soon see, we can do much better.

Possibility #4: We could market to a group of upper-income people who are proven to join weight loss programs or communities.

Comment: Now we are getting down to business.

This is the first group I have described that gives us a reasonable shot of success.

Not bad, Not bad at all. But now, let’s stop messing around let’s go for the kill.

Possibility #5: We could market to a group of wealthy people who are not only on a weight loss program and communities but also, people who have purchased books similar to ours in the past.

Comments: Bingo! Now we’re cooking. These are upper-income people who have purchased products similar to ours.

What could be better?

This is just about as “hot” of a market as we can get!

Now I know what you must be thinking

Remember the purpose of your marketing strategy is to drive a sale and to do that you must be clear about who’s most likely to give you their money.

And don’t worry about the other people they are most likely to follow the crowd once you start driving client results and testimonials.

If you’ve been paying close attention to this point you would have realized that fundamentally what matters is Knowing what you are selling and who specifically is buying.

Knowing this information creates the entire backbone of your business and makes every marketing decision you make from this day forward much easier than you think.

Your path to success:

1. Identify our highest-paying clients

2. Perform our highest-paying activities

3. Keep them happy.

4. Repeat

Let me know what you think about this by replying to this email.

Let’s get it let’s goh🚀

❤️Deano Delpleash

By the way, here’s my most popular post this week: